NOAH BASKETBALL MAKES A SLAM DUNK IN BOSTON

One of our Elkmont natives is John Carter.  An engineer who graduated from Auburn, he has had several startup businesses.  One of his most successful ones has been the Noah Basketball Shooting System. John donated one of these systems to Elkmont High School several years ago.  The Red Devils were one of the first programs to try this system.  

Over the years, the Noah Shooting System has won numerous awards. Noah Basketball was recently  recognized at the MIT Sloan Sports Analytics Conference in Boston. John's company won the company pitch competition and researcher Rachel Marty(using Noah data) won the research poster competition.

About Noah Basketball Noah Basketball is a data-service provider that uses the latest computer-vision technology to provide real-time data and feedback to improve shooting accuracy and consistency for professional, college, high school and amateur basketball teams. Armed with years of research and data from more than ten million shots taken by players at all levels of the game, Noah Basketball concluded that the makeup of a perfect basketball shot consists of a 45-degree entry angle placed 11 inches past the front of the rim. Noah Basketball products, which leverage 16 issued patents, provide a substantive, physics- and neuroscience-based method enabling players to make more shots and win more games. 

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